Bravia Core: 4K HDR streaming
Sony announced a video streaming service for it’s newest (2021) XR TVs. Those are the ones with cognitive intelligence. The service offers 4K and IMAX Enhanced movies at an incredible bitrate of “up to 80 Mbps”! Sony’s new video streaming service is exclusive to its own 2021 TVs, that is, the new high-end “XR” 2021 8K and 4K LCD TVs as well as “XR” 4K OLED TVs. The catalog will also be limited to movies from Sony’s own movie studio, Sony Pictures. –
“In collaboration with Sony Pictures Entertainment (SPE), Bravia Core is where entertainment meets technology and was developed to add value and showcase unique Sony experiences. Pre-loaded on all new Bravia XR models, users can enjoy a selection of the latest SPE premium and classic titles and the largest IMAX Enhanced collection,” the company announced.
The most exciting part about Bravia Core, however, is that it will raise the bar for video streaming quality. Provided that your internet connection is fast enough, 4K HDR movies will be served in up to 80 Mb/s, the company said, possibly referring to the overall bitrate. Sony calls it Pure Stream. –
“Bravia Core is the first in the industry to feature Pure Stream technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps,” said Sony. For comparison, Netflix slashed its average bitrate for 4K video in half. Netflix serves 4K video at a bitrate up to 17.2 Mb/s. Apple TV+ used to be #1 with 4K streaming exceeding 40 Mb/s video bitrate. Not anymore.
Leave a Comment